On September 12, the Federal Communications Commission adopted a notice of proposed rulemaking as part of its biennial review of media ownership rules mandated under the 1996 Telecommunications Act to determine whether the marketplace is sufficiently ensuring the goals of local responsiveness, diversity, and competition with respect to local media, or if existing rules need to be maintained or modified, in order to promote these goals. The NPRM is significant because it involves the wholesale review of all major applicable rules involving broadcast media ownership, coinciding with the study of those rules by a special FCC Media Ownership Working Group. A discussion of the media ownership rules at issue are available on NPTalk.